About Parently

Parently is a Swedish company offering a subscription service for baby products, with a focus on sustainability and the circular economy. By renting out both new and pre-loved baby products, such as strollers and car seats, Parently aims to make parenthood more affordable and environmentally friendly.
founder-parently-Markus - Matthias

Our founders' vision: Markus & Matthias

We are Parently. I, Matthias, am a dad and have experienced firsthand the joy and responsibility that comes with raising a child. Together with Markus, who has a passion for innovation and sustainability, we founded Parently with a shared mission: Parenthood is more than joy and pride - it's about shaping a future worth living for our children.

Our Heartbeat: Strengthening Sustainable Parenting

Our goal at Parently is to minimize our ecological footprint and make responsible, eco-friendly parenting easier for everyone.

We believe in providing high-quality, sustainable options for your family, reducing waste, and promoting a healthier planet for future generations.

Our core values: Excellence in every step

At Parently, quality is not just a standard, it is our foundation. Every product and service reflects our deep commitment to excellence, ensuring that families receive nothing but the best.

Accountability and exceptional service are the cornerstones of our approach, guiding us to act responsibly and respond to our customers' needs with unwavering dedication.

Groundbreaking sustainability: Our partnership with Lund University

Through our partnership with Lund University, we are at the forefront of sustainability, carefully analyzing the environmental impact of our circular model.

This effort highlights our commitment to innovation and a greener future, and we look forward to growing together with our younger generations.